Co-Living & Co-Working Space Marketing
Fill Spaces Faster. Build Trust. Grow With Smarter Systems!
The shared living and working economy is growing, but digital competition is fierce. Your space might be ideal, but if you don’t show up when people search, they won’t find you. That’s where aboveA comes in. We connect co-living and co-working brands with a global team of growth experts who specialize in location-based SEO, lead funnels, ad campaigns, and trust-building content. Our collaborative approach is designed to fill beds, desks, and memberships faster while creating systems that scale across properties, cities, or service models.
Reach Buyers at Every Stage of Their Journey
Digital Marketing for Co-Living & Co-Working Spaces
We help co-living and co-working brands grow online by boosting local visibility, improving user conversion rates, and building trust through content, design, and proof. Whether you run flexible rentals, hybrid hubs, or niche workspaces, we make sure your space gets discovered, explored, and booked – so you can increase occupancy without relying on listing platforms alone.
Show up in location-based searches and travel/work directories
Convert site traffic into bookings, trials, or membership inquiries
Build trust through visual content, reviews, and user flows
Growth Marketing That Fills Beds, Desks, and Calendars
What We Do for Co-Living & Co-Working Brands
We develop growth strategies for brands that offer flexible living and working spaces. From local SEO to booking funnels and digital campaigns, we optimize the journey from search to stay. Our services support single-location spaces and multi-city brands alike, always focused on occupancy and member experience.
Get discovered where your next guest or member is searching
SEO for Location, Amenities, and Use Cases
We create keyword-targeted pages around commercial and your price offering to make sure it taps into user intents. Thus, ensuring the traffic and conversions come not only from branded traffic but also from intent-specific niches. We also use structured content that includes amenities, pricing tiers, and booking details for better conversion and retention rates.
You gain long-term traffic from people actively looking for flexible spaces in your area.
Reach renters, remote workers, and travelers when they’re ready
Paid Ads That Drive Occupancy and Awareness
We run geo-targeted ad campaigns on Google, Meta, and YouTube that promote rooms, memberships, or offers. Campaigns align with intent, including relocation, remote work, student housing, and more.
You fill capacity faster and reduce reliance on third-party platforms.
Create a digital experience that matches your physical one
Website UX and Messaging That Converts
We upgrade or redesign your website to reflect your brand while guiding users through service options, pricing, reviews, and next steps. The site works as a full-funnel sales asset.
You gain a fast, mobile-optimized experience that drives more tours and bookings.
Turn interest into bookings – without friction!
Booking Funnels and Lead Conversion Systems
We build inquiry-to-booking funnels that simplify the path from discovery to move-in or membership. Whether it’s for a free tour, consultation, or instant booking, we streamline every click.
This helps reduce drop-off, improve conversion, and guide better-fit leads to your team.
Results Include Urban, Hybrid, and Niche Shared Space Brands
Real Growth From Co-Living & Co-Working Clients
See how aboveA helped shared space operators grow occupancy, reduce cost-per-booking, and turn site visits into conversions through structured SEO, UX updates, and campaign systems.
| Metric | Before aboveA | After 3 Months |
|---|---|---|
| Tour Requests per Month | 12 | 36 |
| Booking Conversion Rate | 2.9% | 6.5% |
| Cost per Booking (Ad Spend) | €98 | €42 |
| Direct Traffic to Booking Ratio | 1.6% | 4.8% |
Your Trusted Growth Partner!
Why Co-Living and Co-Working Brands Choose aboveA?
We understand shared spaces need both discovery and trust. Our strategies align growth with experience, helping you fill faster without generic, one-size-fits-all marketing.
✅ Experience with residential, remote, and hospitality hybrids
✅ Full-funnel strategy from local SEO to booking UX
✅ Smart targeting that reduces platform reliance
✅ Data visibility for real-time decision-making
How We Help Shared Spaces Grow?
What Our Approach Could Look Like for You
Explore two examples where aboveA helped co-living and co-working brands improve digital visibility, boost inquiries, and convert more leads into bookings. From funnel upgrades to localized SEO and paid campaigns, we created strategies tailored to each client’s business model and audience. These cases reflect how our team builds growth systems that scale occupancy while staying aligned with brand voice, operations, and conversion goals.
Improving Tour Conversion With UX and Funnel Design
A boutique co-living space in Maastricht had high website traffic but struggled to turn that interest into actual bookings. Their design was clean, but the site lacked clarity, urgency, and action paths. Visitors left without knowing how to book or what to expect. They aimed to boost tour requests without leaving their current platform.
aboveA rebuilt the key conversion paths, added tour-focused messaging, redesigned forms, and created landing pages for campaigns. We also integrated email automations to capture and follow up with interest at the right moment, resulting in higher retention and more direct conversions.
Our Strategy:
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Rebuilt the homepage and service pages with conversion in mind
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Added value messaging, CTAs, and click-to-tour options
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Designed landing pages for Google Ads and Instagram traffic
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Integrated email automation for reminders and second-touch
Outcomes:
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3× increase in monthly tour requests
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2× growth in bookings from direct traffic
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64% open rate on automated tour follow-ups
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42% lower drop-off between inquiry and sign-up
Launching a Multi-City Workspace Brand Into New Markets
A co-working brand expanding into Lisbon and Barcelona needed help attracting local leads, as their current visibility and lead system were limited to their home market. While their offerings of flexible desks, private offices, and furnished rooms were strong, potential clients in new cities weren’t discovering them.
aboveA launched a new strategy using location SEO, landing pages, and Google Ads targeting remote workers and business travelers. CRM workflows were added to nurture leads by source and location. This allowed the brand to enter new cities with predictable lead flow.
Our Strategy:
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Local SEO pages built for both cities, desk types, and features
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Geo-targeted Google Ads for remote workers and founders
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CRM workflows based on inquiry source and location
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Monthly dashboards reporting booking trends and regional demand
Outcomes:
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2.5× increase in memberships across new cities
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38% reduction in cost-per-qualified-lead
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Clear tracking of booking source per region
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47% higher return visitor rate on SEO content
Ready to Fill Your Shared Living or Working Space?
Let’s build a system that increases visibility, improves bookings, and supports occupancy growth – while staying true to your brand.
Explore Smarter Ways to Grow!
Dive into the aboveA Knowledge Center – your go-to hub for sharp, actionable insights. Every resource is crafted to help you move with clarity, test faster, and make better decisions. Start exploring what can move the needle.
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FAQ
Do you work with single-location operators?
Yes. We create strategies tailored to the size of your brand, whether you run one local space or manage multiple properties in different regions.
Can you help us move off third-party booking platforms?
Absolutely. We grow your direct bookings through local SEO, content, and high-converting pages, so you rely less on paid listing platforms.
How long until we see more bookings?
Most ad campaigns start performing in 1–2 weeks. SEO and funnel updates show impact in 30–45 days, depending on your current website state.
What tools do you integrate with?
We work with platforms like HubSpot, Hostaway, Webflow, WordPress, and Calendly to connect your booking, CRM, and analytics stack into one system.