Setup Time | Fast, done-for-you in 7–10 days | Fast to start, setup is manual | Long (requires hiring and planning) |
Content + Design Included | Yes, fully managed | No, templates only | Maybe (depends on in-house skill) |
Automated Flows | Custom flows with strategy | Basic flows, no guidance | Custom, but time-consuming |
Performance Tracking | Live dashboard with expert insights | Basic reports only | Requires tools and manual effort |
Spam-Proof Tech Setup | Included (SPF, DKIM, DMARC) | Must do yourself | Often overlooked or misconfigured |
Strategy + Support | Ongoing 1-on-1 sessions | None | Internal check-ins only |
Cost to Maintain | Scales with you, low overhead | Cheap upfront, adds up later | Expensive (hiring, tools, time) |