Faustas Norvaisa
A Growth & Product Expert with 9 years of experience in revenue diversification, international expansion, SEO, and digital marketing. Passionate about scaling businesses and building global brands, he empowers companies to thrive with his motto, "sharing is caring.
8 Best Ecommerce Platforms for Your Business (2025 Edition)
Starting an online store? You’re not alone. More people are shopping online every day, and starting your own e-commerce business has never been easier.
Whether you want to sell clothes, art, digital goods, or anything else, the right platform can help you do it faster and better. You don’t need to be a tech expert.
These tools are made to help anyone launch a store and grow it step by step. In this article, we’ll explore eight popular platforms that can help you begin your e-commerce journey and find the one that fits your goals best.
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Table of Contents
How We Picked and Compared Ecommerce Platforms
There are many e-commerce tools, but not all of them work the same way. Some give you full control of your store’s design and setup, while others put you inside a bigger marketplace where people are already shopping.
In this article, we’ll cover 8 ecommerce platforms in total, all of them great choices for people who want to tap into huge existing audiences instead of building everything from scratch.
Here’s the list:
1. Shopify - all-in-one, beginner-friendly
2. Wix eCommerce - design-focused with easy tools
3. WooCommerce - great for WordPress users
4. BigCommerce - built-in features for scaling
5. Amazon - huge reach, fast start for product sellers
6. eBay - a trusted marketplace for all kinds of goods
7. Squarespace - beautiful templates, good for small catalogs
8. Sellfy - great for digital products and creators
To help you choose, we’ll compare them based on four things: how easy they are to use, how much you can customize, what selling features they offer, and how well they support your growth. This way, you’ll see which one is right for your business style.
Best Ecommerce Platforms: Detailed Overview
1. Shopify
Great for: | Small businesses to growing brands looking for an easy-to-use platform with powerful selling tools. |
Top Features: | Small businesses to growing brands looking for an easy-to-use platform with powerful selling tools. |
Price: | Basic: €32/month Shopify: €92/month Advanced: €384/month Plus: Starting at $2,300/month |
Try Platform: Shopify | |
Shopify is one of the most popular e-commerce platforms, offering a user-friendly interface that allows businesses of all sizes to set up and manage an online store easily. It supports a wide range of payment gateways and has built-in tools to help you sell across multiple channels, including social media and marketplaces like Amazon.
The platform also comes with robust marketing tools, including abandoned cart recovery, which can help increase sales by reminding customers of items they left behind. Shopify also provides detailed analytics and reporting to help track your store’s performance and make data-driven decisions.
Pros:
- Easy to set up and use with no coding experience required
- An extensive app marketplace to add features
- Built-in marketing and sales tools, including abandoned cart recovery
- Excellent customer support
Cons:
- Fees for using payment processors other than Shopify Payments
- Limited customization without coding knowledge or hiring a developer
Best for:
Businesses that need a reliable platform with powerful selling features but don’t want to deal with too much customization.
2. Wix
Great for: | Entrepreneurs and creatives who want design freedom without complex setups. |
Top Features: | Drag-and-drop builder, Wix App Market, built-in SEO tools. |
Price: | Business Elite: $159/month Business: $36/month Core: $29/month Light: $17/month |
Try Platform: WIX | |
Wix is an easy-to-use website builder that provides a simple solution for creating an online store. It is perfect for entrepreneurs or creatives who want complete control over their site’s design without the complexity of coding. Wix’s drag-and-drop editor allows you to design your store with ease and add various features via the Wix App Market.
The platform also includes built-in SEO tools to help your site rank higher in search engines, which is crucial for driving traffic to your store. While Wix offers a robust free plan, the paid plans unlock more advanced e-commerce features and remove Wix branding from your site.
Pros:
- Very user-friendly and intuitive with no coding needed
- Excellent design flexibility and creative freedom
- Built-in marketing tools and SEO optimization
- Affordable pricing plans
Cons:
- Less scalable compared to platforms like Shopify or WooCommerce
- Limited e-commerce features for larger stores
- Limited control over certain technical aspects
Best for:
Small businesses, local stores, or people focusing on design and simplicity.
3. WooCommerce
Great for: | WordPress users who want full control over every aspect of their store. |
Top Features: | Customizable themes, integrations with payment gateways, and flexible shipping options. |
Price: | Free However, installing WooCommerce is free, but running a successful shop can cost more depending on hosting, design, security needs, and other plugins you will employ. |
Try Platform: WooCommerce | |
WooCommerce is a WordPress plugin that turns your existing site into a fully functional online store. It offers extensive customization options, giving store owners complete control over the design, functionality, and features of their store. WooCommerce supports a wide variety of payment gateways and shipping methods, making it suitable for stores of all sizes.
WooCommerce also has a strong community of developers and a large selection of plugins, allowing you to add almost any feature you need. It’s the best option for those who are comfortable with WordPress and want a high level of customization and flexibility.
Pros:
- Full control over design and functionality
- No limitations on store size or features
- Works seamlessly with WordPress themes and plugins
- Highly customizable with third-party extensions
Cons:
- Requires more technical knowledge and time to set up and maintain
- May require additional hosting and security configurations
- It can become expensive with paid plugins and themes
Best for:
Businesses looking for full customization and flexibility, especially those with existing WordPress experience.
4. BigCommerce
Great for: | Growing businesses with complex needs that require advanced selling tools. |
Top Features: | Multi-channel selling, advanced SEO features, shipping integrations, customizability. |
Price: | Free Standard: $39/month (Up to $50K online revenue) Plus: $105/month (Up to $180K online revenue) Pro: $399/month (Up to $400 K+ online revenue) Enterprise: Custom pricing (Best for $1 M+ online revenue) |
Try Platform: BigCommerce | |
BigCommerce is known for its flexibility and scalability, making it a great option for businesses that are experiencing growth and need more advanced selling tools. It allows you to sell on various platforms, including Amazon, eBay, and Facebook, directly from your BigCommerce store. The platform also includes built-in SEO tools to help increase your visibility and drive traffic.
BigCommerce offers numerous customization options, from shipping integrations to payment gateway support. It also includes advanced features like custom checkout options, which can be critical for businesses with complex needs. This platform is ideal for businesses looking to scale quickly while maintaining control over their operations.
Pros:
- Highly scalable and suitable for growing businesses
- Strong multi-channel selling support
- Built-in SEO features for better search engine visibility
- No transaction fees
Cons:
- Can be more expensive than other platforms, especially for small businesses
- Steeper learning curve compared to other e-commerce platforms
- Less design flexibility than Shopify or Wix
Best for:
Mid-sized to large businesses that need more customization and advanced selling tools.
5. Amazon
Great for: | Sellers looking to tap into an already established marketplace with a huge customer base. |
Top Features: | Global reach, fulfillment services (FBA), customer trust, and low startup costs. |
Price: | Individual: $0.99/item sold Professional: $39.99/month |
Try Platform: Amazon | |
Amazon provides a marketplace for businesses of all sizes to sell their products. It’s one of the largest online platforms, offering access to millions of customers. With its Fulfillment by Amazon (FBA) service, sellers can store their products in Amazon’s warehouses and let Amazon handle shipping and customer service, allowing businesses to focus on growing their brand.
Selling on Amazon is ideal for businesses looking for low startup costs and access to a vast customer base. However, the platform does have fees, and you won’t have as much control over your branding or customer relationships as you would with an independent store.
Pros:
- Massive customer base with global reach
- Amazon’s FBA service handles fulfillment and customer service
- Low startup costs with no need for a website
- Built-in trust from Amazon’s reputation
Cons:
- Limited control over branding and customer relationships
- Transaction fees and additional costs (e.g., FBA fees)
- Highly competitive marketplace with many similar products
Best for:
Sellers who want quick access to a large audience and are okay with limited control over the brand and customer experience.
6. eBay
Great for: | Small businesses and entrepreneurs who want to sell unique or niche products. |
Top Features: | Auction-style listings, global reach, integration with PayPal, flexible listing options. |
Price: | eBay charges two main selling fees: an insertion fee when you create a listing, and a final value fee when your item sells. Additional fees may apply depending on listing upgrades, category, and other factors like international shipping or disputes. |
Try Platform: eBay Sellercenter | |
eBay is one of the oldest online marketplaces and remains a strong platform for small businesses and entrepreneurs who want to sell products, particularly unique or hard-to-find items. eBay offers both auction-style and fixed-price listings, giving sellers flexibility in how they sell their products.
The platform has a large international customer base, making it ideal for those who want to expand globally. Sellers can also integrate with PayPal to streamline payments. However, like Amazon, eBay has fees, and sellers may face competition from other sellers offering similar products.
Pros:
- Auction-style listings can help products stand out and get higher prices
- Global reach with a large, diverse customer base
- Integration with PayPal for easy payment processing
- Flexible selling options with both auction and fixed-price listings
Cons:
- Fees on each sale can eat into profits
- Competitive marketplace with many similar items
- Less control over branding and customer experience compared to standalone stores
Best for:
Sellers offering niche products or unique items who want to tap into a global marketplace.
7. Squarespace
Great for: | Creative entrepreneurs and small businesses looking for a sleek, stylish website with e-commerce functionality. |
Top Features: | Beautiful templates, integrated blogging, mobile optimization, and email marketing. |
Price: | Personal: €15/month Business: €24/month Commerce Basic: €28/month Commerce Advanced: €42/month |
Try Platform: Squarespace | |
Squarespace is well-known for its beautiful and professional templates, making it an ideal choice for creative entrepreneurs, such as artists, photographers, and designers. It offers a user-friendly platform where you can easily set up an online store and manage your business. The platform is designed with a strong focus on aesthetics, making it easy to build a visually stunning store with minimal effort.
Squarespace includes built-in features like blogging and email marketing tools, making it a great choice for businesses that want to integrate content marketing into their e-commerce strategy. However, it’s not as feature-rich in terms of advanced e-commerce functionality, so larger businesses may find it limiting as they scale.
Pros:
- Beautiful, professionally-designed templates
- Integrated blogging and email marketing features
- Strong mobile optimization for a seamless shopping experience
- No transaction fees on sales
- Easy to use with no technical expertise required
Cons:
- Less flexibility in customization compared to other platforms like Shopify or BigCommerce
- More expensive plans for larger stores
- Limited third-party app integrations
Best for:
Creative professionals and small businesses that prioritize aesthetics and simplicity in building their online store.
8. Sellfy
Great for: | Small businesses, digital product sellers, and creators looking for an easy-to-use e-commerce platform. |
Top Features: | Digital product selling, print-on-demand integration, built-in marketing tools, custom domain. |
Price: | Starter: $29/month Business: $79/month Premium: $159/month |
Try Platform: Sellfy | |
Sellfy is an easy-to-use platform perfect for small businesses and creators who want to sell digital products or physical goods. It’s known for its simplicity and speed, allowing users to set up their online store quickly and start selling. Sellfy supports digital product sales like eBooks, music, software, and designs, as well as physical goods through print-on-demand services.
One of Sellfy’s strongest features is its built-in marketing tools, including email marketing, discount codes, and social media integrations, which help sellers promote their products. It’s a great choice for creators who want an all-in-one solution with low overhead and simple pricing.
Pros:
- Easy to set up and use
- Ideal for selling digital products and print-on-demand
- Built-in marketing features like email campaigns and discounts
- No transaction fees on sales
Cons:
- Limited customization options compared to more robust platforms like Shopify
- Lacks advanced features for scaling large businesses
- Not ideal for businesses that want full control over their store’s design
Best for:
Creators and small businesses focusing on digital products or simple physical product stores, especially those with low overhead costs.
What If We Kick-off Your E-com Business Dream with aboveA?
E-Commerce Platform - how to maximize the potential?
While choosing the right e-commerce platform is crucial, how you use it plays a significant role in the success of your online store. Here are some essential tips to make your e-commerce business thrive according to the principles and methodology of growth hacking:
1. Optimize Your Product Listings
To start with, remember that your product listings are the core of your store. That’s why we use high-quality images, detailed descriptions, and relevant keywords to ensure they’re appealing to customers. Many platforms will allow you to optimize product pages for search engines (SEO), which helps drive organic traffic to your store. Use it wisely – and never leave it off unattended. Because it can help you build a legacy business, destined for steady and successful growth, long-term.
2. Leverage Integrated Marketing Tools
Most e-commerce platforms come with built-in marketing tools to help you drive traffic and increase conversions. For example, Shopify offers email marketing campaigns and social media integrations. Use these tools effectively by running promotions, sending newsletters, and engaging customers through email or social media to build brand loyalty. Plus, in places like Amazon, never shy to re-targeting your offers and incentivizing incomplete buyers’ check-out input – recover a chunk of cart abandonment in your e-store.
3. Personalize the Shopping Experience
Personalization can significantly improve your customer experience and increase sales. Platforms like Shopify, Amazon, and BigCommerce will allow you to recommend products, set up abandoned cart recovery emails, and use data to provide tailored shopping experiences for your visitors. Rmember people love feeling a sense of familiarity with the brands – and – they do love gifts even more!
4. Focus on Mobile Optimization
Indeed, more and more customers shop on mobile devices. So, ensure your e-commerce site is fully optimized for mobile use. Platforms like Squarespace or Shopify offer a chance to come up with your own responsive designs, ensuring that your store looks great and functions smoothly on smartphones and tablets. Test your site’s mobile responsiveness regularly to provide an excellent shopping experience. This will help you to claim a big slice of the pie and scale your e-store.
5. Streamline the Checkout Process
A complicated checkout process can lead to cart abandonment. Most platforms, like Shopify, Amazon, and Sellfy, offer simple, secure, and fast checkout processes. Enable guest checkouts, minimize the number of steps in the process, and offer multiple payment options to make purchasing as convenient as possible. Plus, according to your capabilities, incentivize their next purchase, the method of gamification can help you to keep buyers on a loop and loyal.
6. Integrate Third-Party Apps and Tools
Many e-commerce platforms support third-party apps and integrations. Whether it’s for inventory management, customer service, or advanced analytics, adding these tools can improve your business’s efficiency. Shopify, for example, has a robust App Store where you can find tools to expand your business capabilities.
7. Track and Analyze Performance
Monitoring your store’s performance is vital for growth. Use the built-in analytics tools that most platforms offer to track sales, traffic sources, customer behavior, and more. BigCommerce and Shopify have powerful analytics dashboards that help you make data-driven decisions to optimize your business strategies.
8. Offer Excellent Customer Support
Providing outstanding customer service helps build trust and encourages repeat business. Use platforms like Sellfy and Squarespace, which offer built-in support features, or integrate third-party help desk tools like Zendesk to provide quick, effective responses to customer queries.
9. Test and Iterate
Regularly test different aspects of your store, from product pages to checkout flows, to see what works best for your customers. A/B testing features offered by platforms like Shopify can help you make informed decisions about pricing, layout, and content that improve conversions.
That said, by fully utilizing the features of your chosen platform and following these best practices, you can enhance your e-commerce store’s performance and ultimately drive more sales.
Choose your e-store platform now!
In conclusion, choosing the right e-commerce platform is crucial for your business’s success. Each e-store platform, whether it’s Shopify, BigCommerce, Squarespace, Sellfy, or Amazon, offers unique features to cater to different needs.
The key to success lies in not just picking the right platform, but also making the most of its tools and features. Focus on mobile optimization, user-friendly design, and personalized customer experiences to enhance your store.
Combine the right platform with effective marketing and sales strategies. It will lead you on a way of building a thriving online business that adapts and grows with your customers’ needs.
Frequently Asked Questions
1. Which e-commerce platform is best for beginners?
For beginners, Shopify is often considered the easiest to use, thanks to its user-friendly interface, quick setup, and extensive support. It offers everything you need to launch and manage an online store without technical expertise.
2. Can I use these platforms for multiple products?
Yes, all the platforms mentioned – Shopify, BigCommerce, Squarespace, and Sellfy – allow you to sell multiple products. They offer features like product categorization, inventory management, and flexible product listings to accommodate various product types.
3. Do I need to know coding to use these platforms?
Most of these platforms, including Shopify and Sellfy, are designed to be used without coding knowledge. However, if you want advanced customization, having some coding knowledge can help, especially with platforms like BigCommerce and Squarespace.
4. How can I increase sales with these e-commerce platforms?
To increase sales, focus on optimizing your website for mobile devices, using SEO best practices, offering promotions, and utilizing the marketing tools each platform offers, like email campaigns, social media integration, and abandoned cart recovery.