Know What You’re Up Against - And How to Win!
Expanding within local or into a new market without knowing your competitors is like sailing blind. We can turn global uncertainty into clarity by delivering deep, actionable competitor insights – so you don’t just enter a new market, you enter it with a scalable edge.
Outperform Your Competition
Why Competitor Research Matters in Global Expansion?
When entering unfamiliar territory, local competition can make or break your success. That’s why we study it before you invest heavily. Our research covers:
1
Who the real players are
We go beyond the brands you’ve already heard of. Often, the most dangerous competition is the fast-growing startup flying under the radar, or the regional player with deep local loyalty. We find out who’s already winning the trust of your future customers, and how they’re doing it.
2
What market segments they dominate
Not every competitor is trying to win everyone. Some focus on enterprise, others on freelancers. Some target logistics, others target SaaS. We break down which customer segments they’re successfully capturing and how saturated those niches are, so you can either compete with confidence or pivot to a more strategic segment.
3
How they position, price, and acquire customers
We track the actual growth engines behind your competitors. Including organic search to paid ads, affiliate partnerships, to social campaigns. By doing so, we adopt proven tactics for the region or double down on untapped channels your competitors are neglecting.
4
Where gaps exist and how you can fill them
Competitors have blind spots. Some underserved customer groups. Others have outdated products, clunky onboarding, or poor customer support. We identify the gaps between what’s offered and what’s still missing and help you build a strategy to step in and claim that space.
Included in Every Competitor Research Project:
What Competitor Research Can Do For You?
Here’s what competitor research has helped our clients achieve so far:
Sharpen your messaging to win faster
Research shows how others are communicating. This lets you adjust your positioning to be clearer, stronger, or more relevant, helping you connect with your audience more effectively.
Uncover underserved customer segments
Not all markets serve every audience equally. Research reveals gaps in language, accessibility, industry focus, or pricing that you can claim before competitors catch up.
Redirect strategy before costly mistakes happen
Insights from competitor analysis can help you pause or pivot early, avoiding saturated markets, ineffective tactics, or misplaced investments before they slow your growth.
Avoid building what already exists
By understanding what competitors already offer, you reduce wasted effort on features or services that won’t stand out, and focus instead on what truly differentiates you.
What’s Included?
We don’t just hand you a report – we equip you with a full suite of decision-ready insights to support your expansion strategy.
Here’s what’s included in our Competitor Research service:
📊 Competitor Analysis Report
A comprehensive PDF report + live dashboard covering your top competitors’ strengths, positioning, pricing models, growth tactics, and market presence.
🔍 Opportunity and Gap Summary
A clear breakdown of what your competitors are not doing – and where your business can step in to win market share, faster.
🗺️ Local Market Positioning Map
We visualize how you compare to local players in terms of pricing, messaging, audience targeting, and product value, helping you find your edge.
🤝 Strategy Review Session
A live 1:1 session with our strategy team to walk you through findings, answer questions, and map next steps that align with your goals.
📂 Custom Insights Folder
All research files, charts, and recommendations are delivered in an organized folder – easy to share with your team, stakeholders, or investors.
🔁 Optional: Ongoing Competitor Monitoring
Get monthly insights on changes in positioning, traffic, and tactics – perfect for evolving markets or continuous optimization.
Who This Is For?
Not every company needs competitor research.
But if you’re serious about scaling into new markets and want to move with clarity, this service is made for you.
🧑🚀 Startup Founders
Planning your first or next global move? We help you spot the competition early, position smarter, and avoid common expansion pitfalls.
📈 Marketing and Growth Teams
Launching in a new region? Get the insight you need to shape your campaigns, messaging, and channels around what already works and what’s missing.
💼 VCs, Incubators and Accelerators
Support your portfolio with a research-backed strategy. Help founders understand the field before they go all in.
🧪 Product and Strategy Teams
Building for new markets? Use competitor insight to guide features, pricing, onboarding, and differentiation from the start.
🌍 Companies Expanding into Emerging Markets
If you’re moving into unfamiliar geographies or underserved regions, competitor research helps you avoid local blind spots and discover overlooked opportunities.
🔍 Sales Leaders and Revenue Teams
When sales slow down or fail to ramp in a new market, we help identify what’s working for competitors and where your sales motion might need to shift.
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Not just research. Strategy with teeth.
Why aboveA?
At aboveA, we don’t just hand you data – we turn it into direction. Our approach is built for founders, marketers, and decision-makers who need clarity, not clutter; here’s what sets us apart:
- Built for Expansion
We specialize in helping companies enter and grow in new markets. Our competitor research is crafted with international scaling in mind, not just generic benchmarks.
- Collaborative and Transparent
You won’t get a black-box report. You’ll get clear deliverables, open communication, and a partner who shares your urgency for results.
- Proven Across Industries
Whether you’re in SaaS, consumer tech, services, or ecommerce, we’ve helped teams like yours outperform incumbents and seize whitespace.
- From Discovery to Decision-Making
We go beyond the “what.” We show you the “so what” – and help you apply insights directly to your go-to-market strategy, product roadmap, and messaging.
What Our Clients Say?
We asked our clients what they think of our team and services, here’s what they responded with:
Emma Gabor, Founder and President of ACMC & Salon Group
“When we issued our company group, we had issues with new market penetrations in some European countries. When aboveA came in, they made sense of our issues, and gave us a clear plan we can act on. We really liked how their team mixed product thinking with marketing ideas. What I really liked was how they focus on real growth rather than just talk about metrics. Their market expansion people are great communicators, and their researchers are very detailed-oriented. Kudos to them!”
Darina Kurganbekova, COO and Partner TechBiz Global & Klara
“Have been working with this team for years now, and what impresses me is their focus and accessibility in all times. They helped me understand where our product wasn’t fitting the market, showed what to test first. Thanks to their help, I managed to ensure successful market entries and gained strong funnels. aboveA, in my mind, has the best of the best, especially in product and marktech areas. They’re super hands-on and really care. Honestly, they’re the real deal.”
Talk to a Market Strategy Expert!
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Dive into the aboveA Knowledge Center – your go-to hub for sharp, actionable insights. Every resource is crafted to help you move with clarity, test faster, and make better decisions. Start exploring what can move the needle.
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Eglė Mikalauskienė
Owner, EM Language Academy
Aunnop Kongsungnern
CEO, Alien Technology
FAQ
How long does a competitor research project take?
Most projects are completed in 10 to 14 business days, depending on the market complexity and number of competitors. At aboveA, we prioritize speed and depth to deliver fast, actionable insights without cutting corners.
What markets do you cover?
We conduct competitor research globally from North America and Europe to Asia, the Nordics, and emerging markets. aboveA adapts every analysis to local language, behavior, and business context so you get relevant insights, not recycled.
Can this be used for both B2B and B2C?
Yes. Whether you’re selling software to enterprises or launching a consumer product, we customize our research approach to your audience and business model. aboveA supports clients across both verticals with tailored insights that drive results.
Will I be able to act on the research right away?
Absolutely. Every engagement ends with a strategy session and a clear roadmap for how to use the insights. aboveA’s goal is to make competitor research not just informative, but immediately useful to your team.
Can I combine this service with other support from aboveA?
Yes. Many clients pair Competitor Research with Go-to-Market Strategy, Localization, or Website Optimization. At aboveA, we specialize in connecting insights across services to help you expand smarter and scale faster.