From Ideas to Execution: The Force Behind aboveA’s Growth
Karina Kavaleuskaya
COO & Co-Founder
- Operations
- Fontend
- Product Marketing
“Excellence isn’t rushed – every process deserves clarity, care, and complete execution. Always.”
Leading with Logic, Moving with Purpose
About Karina
Karina Kavaleuskaya is the Co-founder and COO of aboveA, a global growth agency helping businesses outperform competition through more innovative processes, brand-led expansion, and international market readiness. With a background in web, digital marketing, and customer operations, Karina brings a structured, detail-oriented mindset to every phase of execution, ensuring each project runs smoothly from ideation to delivery.
From building scalable systems to coordinating seamless customer experiences, Karina is known for her sharp operational thinking, aesthetic sensibility, and commitment to doing things right, not fast. Her leadership keeps the team aligned, productive, and focused on outcomes that last.
Based in Vilnius, Lithuania, she bridges creative marketing with process-driven growth strategies. Her prior roles at Decathlon, IKEA, and Girteka shaped her deep understanding of people, logistics, and digital ecosystems, making her the reliable force behind aboveA’s global operations.
Built to Scale, Led by Example
Key Areas of Expertise
Karina applies structure, clarity, and a user-first mindset to drive business growth at scale.
Project Operations & Process Design
Ensuring every team, tool, and timeline runs with purpose and precision.
Brand Presence & Digital Ecosystems
Shaping clean, scalable, and conversion-ready brand footprints.
Customer Experience & Retention Systems
Building back-end workflows that support long-term user satisfaction.
International Coordination & Logistics
Managing growth in diverse markets through aligned systems and strategic rollout.
Professional Career in a nutshell
Experience Snapshot
From retail giants to international growth agency leadership, Karina has driven impactful brand, service, and operations strategies across fast-paced environments. Her background combines digital marketing, customer service, content strategy, and cross-platform coordination, delivering consistent outcomes across various roles and industries.
aboveA – COO & Co-Founder (2022–Present)
Leading daily operations, delivery systems, and international market entry strategies for global clients. Drives process excellence, cross-functional collaboration, and executional discipline that enable scalable brand growth and digital performance.
AdForm – Senior Technical Support Engineer (2022-2024)
Supported the development and maintenance of core backend services and REST APIs used by Adform’s global ad server products. Worked on key features like dynamic optimization and ad retargeting, while actively contributing to Agile sprints, cross-functional collaboration, and engineering best practices.
Girteka – Customer Care Specialist (2022)
Coordinated logistics communication and system alignment for one of Europe’s largest transport firms. Ensured shipment accuracy and solved real-time operational issues across departments and platforms like SAP and AX.
Decathlon Lietuva – Digital, Content & E-Commerce Roles (2018–2021)
Built and executed content calendars, social media campaigns, and e-commerce workflows. Held multiple roles, including content lead, social media strategist, and e-commerce operations, covering everything from customer care to advertising and influencer outreach.
IKEA – Kitchen Planning & Customer Service (2016–2018)
Designed furniture solutions using 3D planning tools and supported product sales through exceptional client service. Coordinated customer queries, order management, and in-store logistics.
Foundation of Global Perspective
Education That Shapes Strategy and Scale
Karina’s education bridges creative strategy and technical skill. With a foundation in advertising and later specialization in IT, she combines communication, design thinking, and software knowledge to support both front-facing brand work and back-end system development.
- CodeAcademy – Certificate in Information Technology
- Vilnius College– University of Applied Sciences
Fun Facts:
- Speaks 5 languages: Lithuanian, English, Russian, Polish and Byelorussian
- Combines marketing creativity with backend development skills
- Familiar with MongoDB, SASS, and scalable CSS systems
- Enjoys blending operational order with clean design principles
- Actively contributes to both codebases and brand-building initiatives
Why Trust Karina?
- Real-world experience across tech, ecommerce, marketing, and product
- Co-founded a global agency and led cross-functional project delivery
- Worked on both customer-facing and backend systems in high-scale environments
- Known for pairing precision with creativity in every process she builds
Insights from the Frontlines
Read Karina’s Latest Articles in Our Knowledge Center!
Karina shares operational strategies, delivery frameworks, and product insights rooted in hands-on experience across tech, logistics, and marketing. Her content reflects a builder’s mindset – focused on clarity, quality, and results.