Driving Organic Visibility With Strategic Precision
Amber Maritz
SEO Manager, aboveA
- Technical SEO & Onsite Optimization
- Search Behavior Analysis
- Content Performance Strategy
The right traffic doesn’t just show up; it’s planned, earned, and optimized.”
Rankings That Matter, Results That Scale
About Amber
Amber Maritz is an SEO Strategist at aboveA, bringing nearly a decade of hands-on experience in technical audits, content optimization, and performance tracking. Based in Cape Town, South Africa, she works across industries and platforms to grow search visibility through innovative, scalable strategies.
Amber’s background spans agency, in-house, and consulting roles, giving her a practical understanding of what makes SEO work from both technical and content-driven perspectives. Her structured audits, clear recommendations, and structural approach are helping teams turn rankings into tangible outcomes.
From GA4 to CMS migrations and link structure optimization, Amber ensures that every SEO decision is grounded in data, aligned with user intent, and built for sustainable growth.
Built on Insight, Backed by Experience
Key Areas of Expertise
Amber’s strategies are shaped by real-world execution, refining how businesses attract, engage, and convert organic users.
Technical SEO
Fixes indexing, crawl issues, and site speed problems that block growth.
On-Page Optimization
Aligns keywords, internal links, and page structure for better rankings.
Keyword & Intent Research
Finds what users actually search—and builds content that matches it.
Multi-Platform SEO
Supports SEO across CMS platforms, large content libraries, and SaaS stacks.
Performance Tracking
Uses GA4 to report on traffic, CTR, bounce rate, and conversions.
Professional Career in a nutshell
Experience Snapshot
From hosting platforms to performance agencies, Amber has built SEO strategies that support measurable business growth and lasting organic visibility.
aboveA – SEO Consultant (2024–Present)
Advises on technical audits, organic traffic improvement, and scalable SEO strategies for international market entries and startup growth campaigns.
HOSTAFRICA – SEO Specialist (2025–Present)
Works part-time supporting on-site SEO and performance improvements for a web hosting provider. Focuses on data-backed optimizations and indexation health.
Performance Marketing Agency – SEO Manager (2024)
Led client SEO campaigns, technical audits, and on-page strategy across various verticals. Drove measurable increases in organic visibility and search quality.
Search Project – SEO Specialist (2021–2024)
Managed large SEO projects, including keyword research, content alignment, and ongoing performance audits for client websites.
Digital Outsource Services – Multiple Roles (2016–2021)
Grew from customer service to onsite digital marketer and R&D contributor. Supported content SEO, tracked performance, and worked cross-functionally on web projects.
Media24 – Marketing Intern (2014)
Worked alongside senior brand marketers in publishing, supporting women’s lifestyle magazines including Fairlady and Ideas.
Foundation of Global Perspective
Education That Shapes Strategy and Scale
Amber holds a BA in Value and Policy Studies with a focus on Marketing Management from Stellenbosch University – combining critical thinking with practical brand-building knowledge.
- Stellenbosch University – BA, Value and Policy Studies – Marketing Management
Fun Facts:
- Certified in GA4, Technical SEO, and Webmaster tools
- Based in Cape Town, but works with teams across 3 continents
- Loves pairing UX thinking with SEO strategy to serve both users and algorithms
- Has led both content and technical SEO strategies - balancing front-end clarity with backend precision
Why Trust Amber?
- 9 years of progressive SEO experience across roles and industries
- Consults with both startups and established brands on scalable SEO strategy
- Strong command of technical audits, metadata systems, and internal linking
- Known for detailed documentation, clear recommendations, and dependable delivery
- Brings together analytical rigor with user-first SEO structure