From Ideas to Execution: The Force Behind aboveA’s Growth
Adrian Lau
CTO & Co-Founder, aboveA
- Tech & Systems Strategist
- International Expansion
- IT Engineer
“Technology isn’t just a tool; it’s the engine that powers smart growth.”
Engineering Growth with Precision
About Adrian
Adrian Lau is the Co-founder and Chief Technology Officer of aboveA, where he transforms big ideas into scalable systems. With a deep background in logistics, data science, and digital engineering, Adrian leads the technical vision behind aboveA’s most efficient growth tools – bridging code, content, and customer intent.
Passionate about automation and analytics, Adrian builds tools that optimize conversion funnels, integrate data flows, and enable seamless international scaling. His leadership has empowered early-stage startups and fast-growing businesses to generate leads, localize operations, and make more informed decisions through technology.
Currently based in Germany, Adrian brings a unique global lens from working across Asia and Europe. He blends discipline from engineering with the creativity of marketing, ensuring every campaign and system at aboveA runs with speed, stability, and structure.
Built for Scale, Powered by Tech
Key Areas of Expertise
Adrian combines technical fluency with a sharp understanding of business needs, helping companies scale globally through lean and effective systems.
Tech-Driven Funnel Optimization
Improving conversion rates through smart architecture and automation.
Data Analytics & Business Intelligence
Turning raw data into actionable growth insights.
Localization & International Scaling
Helping startups expand into new regions with adaptable, scalable tools.
Software Testing & Quality Assurance
Developing and executing cloud applications, tracking software defects, and ensuring high QA standards across digital systems.
Professional Career in a nutshell
Experience Snapshot
From co-founding a growth agency to analyzing global datasets at Bosch, Adrian’s journey spans tech, logistics, and digital systems. His work turns complexity into clarity, whether it’s through backend automation or full-scale funnel strategies.
aboveA – CTO & Co-Founder (2022–Present)
Leads the technical direction of aboveA, designing scalable systems for conversion-focused marketing, lead generation, and international growth. Oversees automation stacks, performance reporting tools, and global expansion tech.
Bosch – Data Analyst (2023)
Extracted insights from large datasets to support strategic product and customer decisions. Delivered analytics on market trends and user behavior, improving business intelligence and process efficiency.
Amazon Web Services (AWS) – QA Intern (2022–2023)
Executed software testing and QA procedures across cloud platforms. Helped validate functionality, optimize performance, and reduce software errors through test case development and defect tracking.
Shenyang Benhesheng Trading Ltd. – Co-Founder & Logistics Manager (2019–2021)
Co-founded and managed operations for a trading firm in China. Streamlined logistics workflows, cut operational costs, and improved delivery timelines, laying the foundation for process thinking.
Dalian Huaye Fertilizer Co., Ltd – Intern (2018)
Supported chemical production operations and internal communications in an industrial manufacturing setting. Developed strong documentation, systems, and real-world process insights.
Foundation of Global Perspective
Education That Powers Systems Thinking
Adrian’s education combines in-depth technical training with a focus on practical solutions. His background in computer and electrical engineering fuels his analytical approach to growth and digital infrastructure.
- RWTH Aachen University – Master of Science, Electrical Engineering
- RWTH Aachen University – Bachelor of Science, Electrical Engineering
- RWTH Aachen University – Bachelor of Science, Computer Engineering
Fun Facts:
- Holds 3 degrees in engineering from one of Europe’s top technical universities
- Passionate about building lean systems that scale effortlessly
- Has worked across 3 continents—from Asia to Europe to North America
Why Trust Adrian?
- Co-founded a tech-enabled growth agency used by global startups
- Worked inside both Fortune 500 and early-stage environments
- Known for building technical foundations that scale with the business
- Known for tech-meets-business mindset
- Effective communicator in English, Chinese, and German