How do influencer partnerships boost brand credibility?
Companies team up with influencers because it helps them look honest, real, and worth trying. If people don’t trust your brand, they won’t buy from you.
An influencer is someone who shares ideas, stories, and opinions online. They might post pictures on Instagram, videos on YouTube, or fun clips on TikTok. People like what they do, and they listen to what they say.
Some influencers are famous. Others are not super well-known, but their fans love them just as much. Big or small, influencers can help others notice a brand and trust it.
And we are here to explain it to you. The methodology you must follow if you seek to utilize this type of partnership marketing for your business growth. Let’s start!
Why Do Brands Work With Influencers?
People are smart. They can tell when they’re being sold something. Basic paid ads don’t always work anymore. That’s why businesses are pushed into trying new approaches to reach their audiences. Often, in their moment of need, they talk to influencers.
Instead of saying, “Buy our product!” in a commercial, brands let influencers show what they like about it. It feels more genuine, less pushy, and credible.
For the sake of example, let’s try to imagine your favorite artist using a new kind of paint. They post a video about how it helps their art look better. You might think, “Hmm, that paint must be good.” That’s the power of influence. It’s friendly, not forceful.
How Does This Build Brand Credibility?
As you probably know, brand credibility is all about trust. They believe it’s honest, good, and safe to try. This is where influencers can help build that trust fast, especially if you lack reviews or are facing a competitive playground.
Here’s how it works:
- Relatable Stories: Influencers talk like normal people. They share real-life stuff, like what they eat, wear, or use. When they talk about a product, it feels like advice from a friend, not an ad.
- Personal Experience: They don’t just show the product. They use it and explain what they like. That’s more convincing than a company just saying, “We’re the best!”
- Consistency: Many influencers talk to their fans every day. Over time, fans feel close to them. So when they recommend something, fans trust it more.
In simple words, people nowadays trust people more than they trust companies.
What Makes a Good Influencer Partnership?
Not all partnerships work well. Some feel fake. Others don’t make sense. For an influencer partnership to help your brand’s credibility, you need three big things:
- The influencer should like the product. If they don’t really use it, people will notice. That hurts trust.
- The brand and the influencer need to make sense together. A beauty influencer talking about skin cream? That works. But a sports coach promoting candy every week? That might confuse fans.
- Both sides should believe in the same things. If a brand supports eco-friendly choices, it should pick an influencer who also cares about the planet.
Thus, your chosen influencer marketing partnership must feel natural!
Real Examples of Trust
Glossier’s Micro-Influencer Strategy
Glossier, a beauty brand, employed micro-influencers, individuals with smaller but highly engaged followings, to promote its products. Their influencers shared personal experiences, and their user-generated content helped build a community that valued authenticity and relatability.
This grassroots approach allowed Glossier to connect deeply with millennial and Gen Z audiences. Establish a loyal customer base and enhance brand credibility without relying on traditional advertising methods.Most people turn to Google (or other search engines) to find products and services. You’re missing out on potential customers if your business isn’t showing up. SEO optimization solves issues so your business stays competitive and visible.
By using SEO, you can reach more people who are looking for what you offer. You don’t need to pay for ads, and the benefits last longer. SEO helps bring in organic traffic. This means visitors who find you naturally through search engines, not because they clicked on an ad.
Over time, this can help you build a steady flow of customers without having to spend money on expensive advertising. Therefore, SEO is a clever long-term strategy ensuring steady business growth.
BFGoodrich’s Influencer Campaign
BFGoodrich, a tire brand under Michelin, initiated its first influencer marketing campaign to reach a younger and engaged audience, moving beyond its traditional motorsport demographic. By collaborating with strategically selected influencers who produced creative content highlighting the product, BFGoodrich aimed to showcase its tires in a new light.
BFGoodrich campaign yielded impressive results, including 49.5K total video views, a 49% engagement rate, and 429 new Instagram followers for @bfgoodricheurope. The cost per engagement was €0.22, demonstrating a cost-effective strategy for enhancing brand visibility and trust.
These two case studies exemplify the power and the purpose of well-executed influencer partnerships. Their capacity to build brand credibility by aligning with influencers who genuinely resonate with their brand values, companies can foster trust and authenticity among their target audiences.
How Can We Help You?
At aboveA, we offer to create tailored influencer marketing strategies that build trust and authenticity. We can select influencers who align with your brand’s values, so to ensure your message resonates with the right audiences. Our team focuses on creating relatable content that feels authentic, not forced. Hence, helping your brand connect with consumers on a personal level.
Here’s what aboveA can do for clients looking for influencer marketing:
Service | Description |
Influencer Identification | Researching and identifying suitable influencers aligning with the client’s brand values, target audience, and industry. |
Influencer Outreach | Managing outreach and communication with selected influencers, ensuring a smooth collaboration process. |
Campaign Strategy Development | Developing a comprehensive influencer marketing strategy that includes campaign goals, target audience, and content objectives. |
Content Creation | Assisting influencers with content ideas, providing guidance, or co-creating branded content that resonates with their audience while aligning with the client’s brand. |
Negotiation and Contracting | Handling all contract negotiations, ensuring clear agreements on deliverables, compensation, and timelines. |
Campaign Management | Overseeing the execution of the campaign, monitoring the content being posted, and ensuring it meets the client’s expectations. |
Performance Tracking and Reporting | Measuring key performance indicators (KPIs), such as engagement rates, click-through rates, and ROI, and providing detailed reports. |
Brand Ambassador Programs | Developing long-term partnerships with influencers to create ongoing brand ambassador programs, strengthening brand loyalty. |
Platform-Specific Campaigns | Tailoring influencer campaigns for different platforms (Instagram, TikTok, YouTube, etc.) to optimize performance based on platform-specific trends and tools. |
Audience Engagement | Managing community engagement through influencers, ensuring that the brand’s message is amplified, and the audience is actively interacting with the content. |
Compliance and Brand Safety | Ensuring that influencers adhere to legal guidelines, such as FTC regulations, and maintain brand safety throughout the campaign. |
Final Thoughts
Influencer partnerships work because people trust other people more than ads. That’s because they feel more connected, a sense of interpersonal connection, familiarity, and genuineness. If the match is adequate and the message feels real, the target audience listens and believes.
It doesn’t matter if the influencer is super famous or just starting. What matters is honesty, connection, and care. When those three things come together, your brand becomes more than a product. It becomes a name people trust and are willing to follow.
In a world full of choices, that kind of trust is golden!
Meet the Author
Faustas Norvaisa
A Growth & Product Expert with 9 years of experience in revenue diversification, international expansion, SEO, and digital marketing. Passionate about scaling businesses and building global brands, he empowers companies to thrive with his motto, "sharing is caring.