Project details
Client: Logistics & Truck Services Company
Location: Originally based in the United States, expanding to Ireland and broader Europe
Industry: Truck services, logistics, and fleet operations
This client offers comprehensive trucking solutions, including vehicle rentals, route planning, and maintenance services, to businesses in the manufacturing, distribution, and large-scale operations sectors. With a strong presence across the US, they sought to establish their reputation and offerings in the European market, starting with Ireland.
Services Provided:
Brand positioning strategy and tone-of-voice framework for EU markets
Website creation and copywriting tailored for international buyers
Press release strategy and syndication in logistics trade publications
Paid advertising campaigns targeting lead generation in Ireland
Messaging localization and trust-building content elements
Solutions Implemented
Hyper-Targeted Advertising
We create focused ad campaigns on social media and Google designed to reach specific high-intent audiences.
Lead Generation Systems
We build automated lead generative systems that target and engage potential customers, streamline prospecting, and optimize conversion rates
Website Development
We build fast and user-friendly websites by carefully planning the tech stack, architecture, organic growth strategy and profitability
Brand Reputation and Presence
We will research how people see your brand online. Then, we’ll help you build a strong presence on important platforms.
Entering Europe with 12.7% Conversions: Truck Services Brand Expansion Case Study
In this case study, you’ll discover how aboveA helped a US-based truck services company expand its reach into the European market through brand positioning, a new website, press coverage, and smart paid lead generation. If you’re entering a new region and need to build both visibility and trust fast, this is your roadmap.
The Challenge
Despite strong domestic operations, the company faced common expansion hurdles:
No brand awareness in Europe
No localized web presence or SEO in Ireland
Limited European client-facing assets or trust signals
Needed qualified leads fast to justify the market entry investment
They needed to balance long-term brand building with immediate traction in a foreign market.
Our Strategy
Our approach focused on blending credibility-building efforts with targeted performance activities. We built a trusted foundation while executing acquisition efforts in parallel.
1. Strategic Brand Positioning
Before jumping into traffic generation, we helped define how the brand would be perceived in Europe:
Refined the brand voice to resonate with Irish and EU logistics clients
Developed messaging pillars focused on reliability, compliance, and on-time delivery
Outlined differentiators relevant to new market concerns (e.g., EU regulations, cross-border logistics)
2. Website Design & International Content
To convert leads in the new market, the website needed to speak directly to EU logistics buyers:
Built a fully responsive, localized website optimized for mobile and B2B decision-makers
Wrote custom content emphasizing European partnerships, delivery zones, and vehicle availability
Added reviews and US-based credibility proof to reassure early visitors
3. Press & Outreach Campaign
To establish authority and credibility:
Drafted and distributed press releases announcing EU expansion
Secured placements in Irish and European logistics news outlets
Linked PR campaigns with landing pages to funnel traffic into inquiries
4. Paid Advertising Launch
To fuel early pipeline traction:
Ran Google Ads and LinkedIn campaigns focused on Ireland-based logistics managers and freight coordinators
Targeted specific services (fleet leasing, contract delivery) with lead-gen forms and phone call CTAs
Monitored conversions closely to inform messaging refinement
Results After 3 Months
Within three months, the client saw measurable growth across brand visibility, trust indicators, and lead flow. This wasn’t just about traffic; it was about attracting serious, conversion-ready prospects in a brand-new region.
Market Penetration & Visibility Metrics
The launch into Ireland wasn’t met with indifference; it was met with interest. The company’s visibility grew substantially thanks to a combination of SEO content, press placements, and paid outreach. Over 780 monthly sessions came from Ireland-based users, despite the client having no prior European web footprint. This showed that our message landed.
Press placements in respected industry publications positioned the brand as a serious player in the European trucking space. These stories were not just exposure; they became trust-building assets shared by sales reps in follow-ups and even referenced by prospects on discovery calls.
And the best signal of market entry success? The 15+ logistics leads generated from Irish businesses. These weren’t newsletter sign-ups; they were specific inquiries tied to high-ticket services, such as route leasing and contract fleet deployment. Most originated from new location-specific landing pages.
Conversion & Brand Impact
From the moment Irish users landed on the new site, we observed a shift in their behavior. The bounce rate dropped 28% below global averages, and session time increased to over 2 minutes. This meant that visitors were not only arriving but also staying, scrolling, and engaging.
Conversion rate on Irish-targeted pages reached 12.7%, up from just under 5% on the legacy site. These weren’t generic CTAs; they were action-driven buttons tied to inquiry flows and quote forms designed for the local market.
Internally, the client also noted that early discovery calls were smoother. Prospects understood who the company was and what it offered before ever speaking with sales. That’s the power of precise positioning paired with strong visual and written UX.
Why It Worked
We didn’t just throw ads at a new region – we built brand proof, adapted content, and guided users toward explicit action. The balance of quick wins (PPC leads, press buzz) with long-term trust-building efforts (content, UX) helped the company establish credibility in Europe.
Looking to launch your trucking or logistics brand with a stronger digital foundation?
Project Heroes:
Nusta Berdzenishvili
Market Development Specialist
Agnieška Rutkovska
Social Media Specialist
Vita Klimaite
head of Growth
Anaïs Ndjavé
Partnership Manager
