Project details
Client: Industrial Tech Provider
Location: Thailand
Industry: Industrial Computing & Sensors
Alian Technology designs and manufactures rugged, high-performance industrial computers and sensor systems for manufacturing, logistics, and automation. Their products serve OEMs, system integrators, and enterprise buyers who require stable, field-ready equipment with long lifecycle support.
Services Provided:
Website redesign with product-specific landing pages
Field interviews with key clients to refine messaging
Product catalog production and asset creation
High-quality photography and visual storytelling
International white-label partner sourcing
Content writing for B2B product positioning
Solutions Implemented
Product Expansion
We help find new angles and income streams for your existing product or service
Website Development
We build fast and user-friendly websites by carefully planning the tech stack, architecture, organic growth strategy and profitability
Competitor research
We’ll investigate market saturation for your specific services, dissect competitor structures, pricing models and value propositions.
Go-To Distribution Services
We build a distribution route into your target market. Find distributors, align ops basics, and support B2B partner development, without reselling.
From Offline to Global: How Industrial Tech Provider Scaled Sales with a Digital Overhaul
- Last time updated: 30th of January, 2026
In this case study, you’ll discover how aboveA helped a leading industrial technology provider rebuild their online presence, improve product-market clarity, and expand internationally through white-label partnerships. If your business is struggling to translate product quality into digital results, you’ll learn actionable strategies to boost brand credibility, sales enablement, and cross-border revenue.
The Challenge
The client is a provider of industrial computers and sensors, had reliable products but a stagnant growth curve. Their brand was known only through long-standing offline relationships, and their digital footprint was almost nonexistent.
Buyers had to request product information manually, visuals were outdated or missing, and product differentiation was hard to communicate. The result?
Low brand visibility online
Clunky product presentation and poor first impressions
Missed opportunities to engage international distributors
No scalable system to turn site visitors into buyers
The business needed a strategic reboot – one that would modernize its presence and unlock new revenue streams.
Our Strategy
To solve the company’s challenges, we created a comprehensive growth plan that spanned UX design, market research, content creation, and international business development.
1. Product Website Revamp
We redesigned the entire website with:
Detailed product pages, including specs, compatibility, and use cases
High-quality visuals to showcase product ruggedness and application
A structure built to scale across product families and verticals
2. Field Research With Active Clients
We visited 15 current customers across multiple industries to gather:
Feedback on device performance
Feature gaps and recurring needs
Ideal presentation formats for engineers and decision-makers
This insight shaped both product descriptions and future iterations.
3. New Product Catalog and Photoshoot
We rebuilt their sales materials by:
Creating a complete digital and print-ready catalog
Organizing a professional product shoot to capture clean, functional visuals
Positioning products by solution category, not just technical spec
This improved how sales teams, resellers, and procurement leads interacted with the brand.
4. Global White-Label Expansion
We identified, vetted, and secured partnerships in:
- Japan, South Korea, Germany, and Vietnam
These partnerships enabled white-label upselling of Alian’s devices under local brands, multiplying reach without scaling infrastructure.
Results After 3 Months
Over just four months, Alian Technology shifted from being a hardware manufacturer with a weak digital presence to a sales-enabled brand with a structured catalog, international partnerships, and professional product representation.
Conversion Readiness
The updated product site turned visitors into leads. With clearer information, visuals, and trust signals, the site became a tool for:
Shortening evaluation cycles
Improving perceived quality
Increasing demo and quote requests
Sales teams reported faster sales conversations and fewer objections from prospects.
Why It Worked?
This wasn’t just a design upgrade. We worked from the ground up – understanding buyer behavior, collecting real-world input, and then presenting the product in a way that aligned with market expectations.
Our integrated approach combined:
Strategic UX
Sales enablement content
Feedback-led messaging
Internationalization planning
The result was a business better equipped to compete globally, build trust digitally, and grow beyond referrals.
Want your industrial tech brand to break through digitally?
Project Heroes:
Nusta Berdzenishvili
Market Development Specialist
Austeja Norvaisaite
Strategic Relations Coordinator
Kiki Yuen
Business Partner
Karina Kavaleuskaya
COO
Frequently Asked Questions for Industrial Tech Digital Growth
How do industrial technology companies grow sales with a digital overhaul?
By turning the website into a sales tool. That means clear product positioning, scalable product pages with specs and use cases, strong visuals, and lead capture paths that support quote requests and distributor outreach.
What should an industrial product page include to convert buyers?
Engineers and procurement teams need specs, compatibility notes, use-case context, certifications, and clear differentiation. Strong visuals and a simple inquiry path reduce friction and speed up evaluation.
Why do industrial brands struggle with online visibility?
Many rely on offline relationships and referrals, so digital content stays thin or outdated. Without searchable product pages and structured site architecture, buyers can’t discover solutions during research stages.
How do you attract international distributors online?
You need a credible footprint: a professional catalog, clear solution categories, a localized-ready product structure, and a partner page that explains margins, support, and onboarding steps.
How fast can results show after a website revamp?
Many companies see quicker lead quality improvements within 6–12 weeks once product pages, visuals, and conversion paths are live. Bigger growth compounds as SEO visibility and partner outreach, build momentum.
