Project details
Client: Amazon PPC Agency
Location: The Czech Republic, Prague
Industry: Amazon Seller Growth & PPC Services
This client is an Amazon agency helping private label brands and FBA sellers grow their stores through strategic listing optimization, store setup, PPC ad management, and content-led differentiation.
Services Provided:
Website funnel strategy and UX enhancements
Navigation and messaging redesign for clarity and SEO
Placement of conversion assets (lead magnets, call CTAs)
Podcast development, editing, and marketing
Review system setup and automation
LinkedIn ghostwriting and outreach
Content repurposing and founder-led brand building
Solutions Implemented
SEO Strategy And Content
We conduct keyword research, create website architecture and content map with timelines as well as facilitate full production
User Behavior Strategy
We use data insights that we have been collecting for a decade and use it to optimize customer journeys, improving conversion rates
Website Development
We build fast and user-friendly websites by carefully planning the tech stack, architecture, organic growth strategy and profitability
Brand Reputation and Presence
We will research how people see your brand online. Then, we’ll help you build a strong presence on important platforms.
51% More Conversions in 6 Months: Amazon Growth Agency Case Study
In this case study, you’ll learn how aboveA helped an Amazon seller growth agency transform its underperforming website into a high-converting funnel, grow a community through content, and position its founder as a visible authority in the Amazon space. If your brand has excellent services but lacks traction, this case shows what happens when you combine strategy with consistency.
The Challenge
The client is helping Amazon sellers scale with smart store setups and ad strategies. But while their clients were growing, their own digital presence wasn’t.
The website didn’t clearly explain what made them different
Visitors got lost in the funnel and left early
No social presence – just scattered posts and no brand voice
Reviews were rare and offered little value
The founder’s LinkedIn lacked authority despite deep expertise
They needed a reputation reset, backed by clear funnels, SEO, content, and consistent community building.
Our Strategy
We broke the project into three phases: Website & Funnel Fix, Content & Community Engine, and Founder-Led Visibility.
1. Website and Funnel Optimization
We collaborated with their web development partner to redesign the digital experience around real user needs.
What We Did:
Simplified the website layout and funnel to guide users toward CTA actions
Restructured navigation to improve UX and SEO performance
Added credibility-building blocks like case studies, testimonials, and detailed services
Built in lead magnets at key journey points — eBooks, checklists, call offers
Benchmarked top Amazon agencies and built something sharper, faster, and more focused
2. Content and Community Engine
Once the website was optimized, we moved into authority and engagement building to grow brand presence and trust.
What We Did:
Launched a podcast series focused on real stories from Amazon sellers
Sourced, interviewed, and promoted guest experts
Edited, packaged, and distributed episodes across newsletters and social media
Added review collection funnels with voucher incentives to gather high-quality feedback
Turned that feedback into SEO-rich content and trust assets
3. Founder-Led LinkedIn Growth
We positioned both company founders as the go-to experts for Amazon sellers and ecommerce founders.
What We Did:
Identified trending topics and gaps in Amazon content on LinkedIn
Ghostwrote authentic, value-first posts with strong engagement hooks
Sent 100+ manual invites per week to connect with their ideal audience
Created a consistent content rhythm that built authority over time
Results After 6 Months
In just six months, they evolved from a transactional service to a recognizable, trusted voice in the Amazon space, with qualified leads coming in daily through content, trust, and community.
Funnel & Reputation Breakthrough
Before our involvement, their site was unclear and under-converting. After launch:
Bounce rate dropped from 71% → 34%
Users stayed longer and clicked deeper into trust sections
Calls to action were clearly visible and frequently used
The brand began receiving positive reviews organically
Client success stories and social proof increased MQL conversions
Growth Metrics After Full-Funnel Optimization
Within a few months, the combination of content, design, and positioning produced a meaningful impact. Better messaging, better structure, and smart trust-building drove more qualified traffic and leads.
The chart above illustrates measurable growth across four key performance metrics following aboveA’s full-funnel optimization for them. Improvements were especially strong in session duration (+105%) and podcast listenership (+94%), indicating deeper engagement and expanded reach. These metrics confirm that trust-building content and consistent brand presence drove more meaningful user interactions.
In addition to engagement, the strategy also improved lead generation. Marketing-qualified leads (MQLs) from LinkedIn increased by 70%, while the website’s overall conversion rate grew by 51.61%. This balanced growth across awareness, trust, and conversion demonstrates the effectiveness of combining funnel clarity, social authority, and user-focused content into one cohesive strategy.
Why It Worked?
This wasn’t about redesigning a page or launching one campaign. It was about creating systems that drive growth every day:
Clear user journey + trust content = strong funnel
Podcast and reviews = community and social proof
LinkedIn = visibility + inbound MQLs
Consistency = compounding credibility and brand authority
By showing real results, using real stories, and showing up where buyers are, the client earned its place as more than a service, but a brand people trust.
Looking to turn your agency into a lead engine?
Project Heroes:
Faustas Norvaisa
CEO & Co-Founder
Nusta Berdzenishvili
Market Development Specialist
Austeja Norvaisaite
Strategic Relations Coordinator
Anaïs Ndjavé
Partnership Manager
