Project details
Client: AWS Startup Consultancy Company
Client: Lithuania & US
Industry: AWS Cloud Consulting & DevOps for SaaS and Tech
A high-growth AWS consultancy helping mid-sized software companies scale their infrastructure, optimize performance, and reduce cloud costs. Previously focused on EU markets, they sought to enter and grow in the US.
Services Provided:
US go-to-market positioning and ICP mapping
Website information architecture and performance upgrades
High-converting, US-focused service pages
Pillar SEO content and blog revamp
Lead magnet + playbook creation
Internal linking and backlink strategy
Partner program development and activation
Email nurture sequences and funnel wiring
Solutions Implemented
Lead Generation Systems
We build automated lead generative systems that target and engage potential customers, streamline prospecting, and optimize conversion rates
SEO Strategy And Content
We conduct keyword research, create website architecture and content map with timelines as well as facilitate full production
Competitor research
We’ll investigate market saturation for your specific services, dissect competitor structures, pricing models and value propositions.
Website Development
We build fast and user-friendly websites by carefully planning the tech stack, architecture, organic growth strategy and profitability
Breaking into the US Cloud Market: A 4-Month Growth Turnaround
In this case study, you’ll learn how aboveA helped a fast-growing AWS-focused consultancy break out of its European niche, capture US enterprise leads, and build scalable growth systems. If you’re trying to enter a new market while maintaining momentum, this breakdown shows how to focus, scale, and convert smarter.
The Challenge
This cloud consulting firm had solid traction in Europe, delivering AWS-based solutions to mid-sized companies. But as they tried to expand globally, they ran into common barriers:
Unfocused messaging that didn’t land with US SaaS and tech buyers
Stretched marketing efforts with inconsistent impact across regions
Poor technical performance from their website (slow load speeds, weak UX)
Content misalignment, with blogs and pages not matching US search intent
Zero momentum in outbound efforts or pipeline from partner activity
They knew the US held huge potential, but lacked a repeatable system to reach and win over high-value leads.
Our Strategy
We launched a cross-functional growth plan focused on positioning, performance, content, and conversion, all tailored for a US tech buyer audience.
1. Go-to-Market Mapping
We researched US SaaS and tech service buyers and competitors. From there, we:
Refined service positioning with value props tailored to US expectations
Adjusted pricing tiers and CTAs to match purchasing behaviors
Built an ICP-specific buyer journey and aligned content offers to match
2. Website and Technical Improvements
We restructured their website for better speed and clarity:
Information architecture updated for easy exploration by US buyers
Service pages rewritten with US-specific messaging, benefits, and calls to action
Reduced load times and bounce rates through backend optimization
3. Content That Converts
We created an SEO content engine targeting the US market needs:
Pillar pages, use-case writeups, and blog upgrades focused on high-intent keywords like “AWS migration for SaaS,” “multi-cloud vs AWS,” or “cloud cost optimization playbook”
Internal linking structure improved crawl depth and time-on-page
Deliberate backlink outreach fueled authority in key clusters
Lead magnets and playbooks introduced to capture and nurture MQLs
4. Client-Led Growth
To activate warm leads and referrals:
We created a partner incentive program
Published customer playbooks that provided utility while capturing lead signals
Integrated them into email workflows for upselling and reactivation
Results After 4 Months
In just four months, this cloud consultancy saw a complete shift in lead quality, velocity, and international traction. A strategy grounded in focus, positioning, and systems made the difference.
US Market Penetration
Before our involvement, the company had virtually no traction outside of Europe. After four months:
US-based leads accounted for 32.9% of all inbound interest
The first enterprise US deals closed in under six months
Average deal size increased, thanks to stronger brand and partner trust
Growth Metrics After Full-Funnel Optimization
In just a few months, this cloud consultancy transformed its pipeline by focusing on high-impact changes. From faster load speeds to sharper messaging and targeted content, every improvement played a role in generating qualified leads and boosting engagement from US buyers.
The metrics below highlight how these upgrades worked together to drive visibility, conversions, and international growth.
Why It Worked?
This wasn’t about doing more. It was about doing the right things, built around market understanding and scalable delivery.
We delivered a layered strategy that:
Matched messaging and pricing to US buyer behavior
Improved website speed, structure, and clarity
Turned content into a qualified lead engine
Activated the company’s best assets: its happy customers
This allowed them to compete in the world’s most challenging market – and win.
Looking to grow outside your home market?
Project Heroes:
Faustas Norvaisa
CEO & Co-Founder
Austeja Norvaisaite
Strategic Relations Coordinator
Nusta Berdzenishvili
Market Development Specialist
Dorian Lau
CTO & Co-Founder
