Project details
Client: Thai Eco-Lifestyle Brand
Location: Thailand → Germany, Austria, Switzerland
Industry: Eco-Friendly Consumer Lifestyle Products
This Thai lifestyle company produces eco-friendly home and lifestyle goods. Well established in Southeast Asia, the brand aimed to expand internationally into the DACH region. Their goal was to reach sustainability-conscious German-speaking buyers, build trust through localized branding, and gain visibility across Google SGE, ChatGPT, and other AI-driven search platforms. With aboveA’s support, the company transitioned from local success to recognized credibility in Europe.
Services Provided:
International SEO audit and German keyword strategy
Development of German-language landing pages
Technical SEO with hreflang and schema markup for AI search
Minimalistic brand identity redesign for European audiences
Paid ad campaigns for DACH eco-conscious buyers
Influencer and eco-blogger partnership outreach
Conversion optimization with local trust signals and payments
Solutions Implemented
SEO Strategy And Content
We conduct keyword research, create website architecture and content map with timelines as well as facilitate full production
User Behavior Strategy
We use data insights that we have been collecting for a decade and use it to optimize customer journeys, improving conversion rates
Website Development
We build fast and user-friendly websites by carefully planning the tech stack, architecture, organic growth strategy and profitability
Brand Reputation and Presence
We will research how people see your brand online. Then, we’ll help you build a strong presence on important platforms.
Breaking into Europe: How a Thai Brand Built International SEO and Branding for the DACH Region
In this case study, you’ll discover how aboveA helped a Thai eco-lifestyle brand scale into the DACH region (Germany, Austria, Switzerland) using international SEO, AI search optimization, and branding tailored to European buyers. If you’re an Asian company looking for visibility in Europe and AI-driven search platforms, this story shows how localization and trust-building can unlock real growth.
The Challenge
The client was a Thailand-based eco-friendly home goods company with strong local traction. Their leadership wanted expansion into the DACH region to access a larger, sustainability-conscious audience. The challenge?
No German-language content or localized landing pages
SEO limited to Thailand, with zero rankings in Europe
Generic branding that didn’t connect with European design sensibilities
AI-driven search (Google SGE, ChatGPT, Perplexity) couldn’t find them
They needed a clear international SEO and branding strategy to compete with established European eco-brands.
Our Strategy
To succeed in the DACH region, aboveA designed a strategy focused on localized SEO, European branding, and AI-driven search optimization. Instead of simply translating content, we rebuilt the brand’s digital presence to align with German-speaking buyers. Every step addressed gaps in visibility, credibility, and customer trust. From creating German landing pages to structuring data for AI search engines, the approach positioned the Thai brand as both discoverable and authentic in Europe.
1. International SEO & Content Localization
Before
The Thai brand’s digital presence was invisible in Europe. Their website existed only in English and Thai, leaving German-speaking customers with no localized experience. Search queries in the DACH region, such as “nachhaltige Wohnprodukte Deutschland” or “eco lifestyle sets Schweiz,” yielded no results for them. Technical SEO was missing, with no hreflang tags, slow page loads from overseas servers, and product descriptions that didn’t reflect European cultural or linguistic nuances. Without regional landing pages or trust signals, the brand appeared disconnected and unprepared for international buyers.
No German-language landing pages or localized content
SEO limited to Thai and English keywords
No hreflang tags or structured technical SEO
Slow site speed for European visitors
After
aboveA rebuilt the site architecture for international reach, starting with German-language landing pages targeting high-intent keywords specific to the DACH region. Product descriptions were localized, not just translated – emphasizing sustainability, simplicity, and everyday practicality valued in German-speaking cultures. We implemented hreflang tags, schema markup, and a Europe-based CDN to improve page load speeds. By aligning with German search behavior and optimizing for AI-driven platforms, the brand secured visibility in competitive queries and earned credibility with eco-conscious buyers.
German-language SEO pages for Germany, Austria, and Switzerland
Keywords mapped to European buyer intent
Technical SEO with hreflang + schema for AI indexing
Local hosting/CDN improved page performance
2. Branding & Positioning for Europe
Before
The brand’s identity worked in Thailand but didn’t connect with European buyers. Visuals leaned colorful and busy, which clashed with the DACH preference for minimalism and clean design. Eco-friendly messaging was generic, with phrases like “green products” and “better lifestyle,” but lacked proof or certifications valued by German-speaking customers. Without European testimonials, buyers hesitated to trust an unfamiliar foreign brand. As a result, the company looked like another low-cost import rather than a sustainable, credible lifestyle choice.
Visual identity too busy for DACH markets
Eco-value claims lacked certifications or local credibility
No European reviews or social proof
Messaging generic and disconnected from local sustainability culture
After
aboveA repositioned the brand to align with European expectations. We created a minimalistic design system using muted colors and clean layouts popular in Germany, Austria, and Switzerland. Messaging was reworked to highlight sustainability with real proof – eco-certifications, production transparency, and community impact stories. We built German-language campaigns with localized taglines that emphasized trust and long-term value. Testimonials from early German buyers were integrated into landing pages, while influencers added additional credibility. The result: a brand that felt authentically European, not imported.
Redesigned visuals for clean, minimalistic style
Eco-messaging backed by certifications and proof
German testimonials integrated into pages
Influencer partnerships boosted local trust and credibility
3. AI Search Optimization
Before
The Thai brand had no AI search optimization in place. Their content wasn’t structured for AI-driven SEO or AI-first search platforms like Google SGE, ChatGPT, or Perplexity. Without schema markup, structured FAQs, or knowledge graph alignment, their products were invisible when European buyers asked AI tools about eco-friendly lifestyle products Germany or nachhaltige Wohnprodukte Österreich. There were no authoritative backlinks from European sources, meaning AI crawlers lacked signals of trust. As a result, the brand didn’t appear in AI-generated answers, cutting them off from a fast-growing discovery channel in the DACH region.
No schema markup or structured data
Missing AI-ready content formats (FAQs, product schemas)
Zero backlinks from European eco-sites
Invisible in Google SGE, ChatGPT, Perplexity AI results
After
aboveA implemented a complete AI-first SEO strategy designed for discoverability in AI-driven search engines. We structured landing pages with schema markup, product feeds, and structured FAQs optimized around AI prompt queries like “best eco lifestyle products in Germany” or “sustainable Thai home goods Austria.” Knowledge graph alignment improved brand authority, while backlinks from German eco-blogs reinforced credibility. This AI-ready content allowed platforms like Google SGE, ChatGPT, and Perplexity to surface the brand naturally in conversational results, securing visibility at the top of AI-powered search experiences.
Schema markup + structured FAQs for AI indexing
Keywords optimized for AI-driven SEO queries
Knowledge graph integration for stronger brand signals
Authority backlinks from German eco-blogs boosted trust
Products surfaced in Google SGE, ChatGPT, Perplexity AI results
Results After 6 Months
Six months after launching the international SEO and branding strategy, the Thai eco-lifestyle brand secured measurable traction in the DACH market. By combining localized SEO, AI-driven optimization, and European branding, aboveA transformed an unknown Asian company into a credible lifestyle choice for German-speaking buyers. The results reflect sustainable growth in visibility, conversions, and customer sentiment across Germany, Austria, and Switzerland.
Conversion Rate & Engagement
Localized design, German-language landing pages, and structured checkout flows improved conversions significantly. European buyers responded positively to eco-certifications, localized trust signals, and AI-ready FAQs.
Before
Conversion rate in DACH markets <1%
Bounce rates above 70% due to English-only pages
Short visits (under 1 min average time on site)
Cart abandonment common without local payment options
After
Conversion rate reached 3.5% in Germany, 3.2% in Austria
Bounce rates dropped by 31% with German-language pages
Average session duration increased by 54%
Cart abandonment decreased after adding SEPA & Klarna payments
SEO & Paid Ads Performance
The brand shifted from invisible to competitive in international SEO rankings across the DACH region. Paid campaigns also gained efficiency, with CPC reductions and higher ROI.
Before
No top 50 rankings in Google Germany or Austria
Paid ads ran on irrelevant English keywords
CTR below 1.5%, CPC unsustainably high
Organic traffic from Europe nearly zero
After
40+ keywords ranked Top 10 (e.g., nachhaltige Wohnprodukte Deutschland, eco lifestyle brand Schweiz)
Paid CTR increased to 5.2% in Germany
CPC down by 21% compared to first month
Organic traffic from DACH up 148% within six months
Brand Awareness & Sentiment
Through branding repositioning and influencer collaborations, the brand earned recognition as a credible eco-lifestyle provider in Europe. AI-driven search platforms further amplified this visibility.
Before
Virtually unknown in German-speaking markets
No European influencer partnerships
Few brand mentions in sustainability communities
Low buyer trust, high skepticism
After
Featured in 3 German eco-lifestyle blogs & 2 Swiss online magazines
Partnerships with 7 European eco-influencers
Social mentions up 68% in Germany & Austria
Positive reviews highlighted “authentic eco brand from Thailand”
Brand surfaced consistently in Google SGE and ChatGPT results
Why It Worked?
This project succeeded because aboveA approached international expansion with strategy, not shortcuts. Many Asian companies fail in the DACH region because they rely on direct translation or generic campaigns. Instead, we applied international SEO best practices, building German-language landing pages optimized for high-intent queries like nachhaltige Wohnprodukte Deutschland and eco lifestyle sets Austria. Technical SEO, hreflang tags, and schema markup ensured visibility in Google Germany, Austria, and Switzerland.
Equally important, branding was localized to European tastes, shifting from colorful Thai visuals to the minimalistic style preferred by German-speaking buyers. Certifications, German testimonials, and eco-influencer collaborations built the trust needed to compete.
Finally, our AI-driven SEO strategy prepared the brand for the future of search. Structured FAQs, knowledge graph alignment, and backlinks from European eco-sites allowed products to appear in Google SGE, ChatGPT, and Perplexity results, securing discoverability across emerging AI search platforms.
Looking to turn your business into a revenue engine?
Project Heroes:
Faustas Norvaisa
CEO & Co-Founder
Nusta Berdzenishvili
Market Development Specialist
Austeja Norvaisaite
Strategic Relations Coordinator
Anaïs Ndjavé
Partnership Manager
